Category: MKT 554

MKT 554 WEEK 6 Issues in Consumer Protection and Potential Ethical Issues in Marketing Strategy Presentation MKT 554 WEEK 6 Issues in Consumer Protection and Potential Ethical Issues in Marketing Strategy Presentation Resource: Consumer Behavior: Buying,…

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MKT 554 WEEK 5 Branding and Segmentation Paper MKT 554 WEEK 5 Branding and Segmentation Paper Write a 525-word summary of your team’s presentation. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit…

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MKT 554 WEEK 4 Product Positioning Paper MKT 554 WEEK 4 Product Positioning Paper Write a paper of no more than 1,050 words to explain how the consumer of your target company (“client”) from Week 1…

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MKT 554 WEEK 3 Topics in Consumer Behavior Presentation MKT 554 WEEK 3 Topics in Consumer Behavior Presentation Resource: Consumer Behavior: Buying, Having, and Being, Ch. 4 & Ch. 6 Create a 10- to 15-slide Microsoft® PowerPoint® presentation with…

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MKT 554 WEEK 2 Expanded Client Analysis of Consumer Behavior and Marketing Strategies MKT 554 WEEK 2 Expanded Client Analysis of Consumer Behavior and Marketing Strategies Continue with the client company identified in Week 1. Write a…

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MKT 554 WEEK 1 Behavior and Marketing Paper MKT 554 WEEK 1 Behavior and Marketing Paper Choose a company (“client”) with which you are familiar. This may be your employer or other organization with which you…

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