DHA 714 WEEK 7 Data Collection Instrumentation Analysis

DHA 714 WEEK 7 Data Collection Instrumentation Analysis

Identify a relationship marketing variable, such as patient satisfaction or retention

Locate at least three different data collection instruments that could be used to measure the variable.

Create a critical analysis table, using the provided template, which synthesizes methodological details about each data collection instrument.

Use information in your table to evaluate the strengths and limitations of each instrument in marketing.

Write a 1,400- to 2,100-word paper that analyzes and synthesizes the strengths and limitations of the data collection instruments in marketing.  Be sure to integrate your table into the body of your final paper.  Refer to the Week 4 assignment for instructions on how to insert a landscape table into a portrait-oriented document.

Format your paper consistent with APA guidelines.

Submit a copy of the Plagiarism Checker report with the assignment. Allow yourself time to receive and submit the originality report. If the Plagiarism Checker is down, submit your assignment on time and inform your facilitator via private message. Post the Plagiarism Checker report when it arrives.

Click the Assignment Files tab to submit your paper and Plagiarism Checker report.

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DHA 714 WEEK 7 Data Collection Instrumentation Analysis