MKT 360 WEEK 1 Digital Channels Paper

<span itemprop="name">MKT 360 WEEK 1 Digital Channels Paper</span>

MKT 360 WEEK 1 Digital Channels Paper

MKT 360 WEEK 1 Digital Channels Paper

Resources: The “Customer engagement, buyer-seller relationships, and social media” article found in the Week 1 Electronic Reserve Readings, and the “Your Customers Should Define Your Sales Strategy” video

Summarize of the concepts presented and described in the article and the video in a 700-word paper that includes the following:

  • Evaluate the impact of digital channels on the social relationship management and sales strategy on business organizations across the United States and around the world.
  • Describe various sales techniques and personal selling approaches utilizing the innovative digital channels for driving creative/innovative process for customer engagement and effective sales strategy.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 360 WEEK 1 Digital Channels Paper

MKT 360 WEEK 1 Digital Channels Paper