MKT 421 WEEK 3 Marketing Challenge Group Presentation Weeks 3-4

<span itemprop="name">MKT 421 WEEK 3 Marketing Challenge Group Presentation Weeks 3-4</span>

MKT 421 WEEK 3 Marketing Challenge Group Presentation Weeks 3-4

MKT 421 WEEK 3 Marketing Challenge Group Presentation Weeks 3-4

MKT 421 WEEK 3 Marketing Challenge Group Presentation Weeks 3-4 “Marketing Challenge” (Weeks 2-4)

Each week a problem will be given to one or two of the learning teams. Your job is to present via a PowerPoint presentation a cogent approach to solving the marketing problem. Maximum credit will be given to groups that use known marketing principles set forth in classroom discussions and textbook readings. Outside research is essential to doing well, as it lends support to your recommendations. The presentation usually lasts about 15 minutes and is given after the break each evening. Class members will ask you questions about your presentation.

The presentation will include:

  • Statement of the problem
  • Objective you hope to achieve with your campaign
  • Research (background on industry and/or market)
  • Strategy
  • Tactics
  • Message
  • Media
  • Timing
  • Measurement

Include sources of secondary research that support your analysis. Format your paper consistent with APA guidelines. MKT 421 WEEK 3 Marketing Challenge Group Presentation Weeks 3-4

MKT 421 WEEK 3 Marketing Challenge Group Presentation Weeks 3-4

MKT 421 WEEK 3 Marketing Challenge Group Presentation Weeks 3-4

MKT 421 WEEK 3 Marketing Challenge Group Presentation Weeks 3-4 “Marketing Challenge” (Weeks 2-4)

Each week a problem will be given to one or two of the learning teams. Your job is to present via a PowerPoint presentation a cogent approach to solving the marketing problem. Maximum credit will be given to groups that use known marketing principles set forth in classroom discussions and textbook readings. Outside research is essential to doing well, as it lends support to your recommendations. The presentation usually lasts about 15 minutes and is given after the break each evening. Class members will ask you questions about your presentation.

The presentation will include:

  • Statement of the problem
  • Objective you hope to achieve with your campaign
  • Research (background on industry and/or market)
  • Strategy
  • Tactics
  • Message
  • Media
  • Timing
  • Measurement

Include sources of secondary research that support your analysis. Format your paper consistent with APA guidelines. MKT 421 WEEK 3 Marketing Challenge Group Presentation Weeks 3-4