MKT 421 WEEK 4 Blue Ocean Strategy Paper

<span itemprop="name">MKT 421 WEEK 4 Blue Ocean Strategy Paper</span>

Write a 500- to 700 -word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

  • A description of blue ocean strategy and its importance
  • A product or service that might be considered a blue ocean move and why
  • An alternative red ocean move for the same product or service along with the pros and cons of that strategy
  • A minimum of two (2) references are required.

Format your paper consistent with APA guidelines.

MKT 421 WEEK 4 Blue Ocean Strategy Paper

Write a 500- to 700 -word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

  • A description of blue ocean strategy and its importance
  • A product or service that might be considered a blue ocean move and why
  • An alternative red ocean move for the same product or service along with the pros and cons of that strategy
  • A minimum of two (2) references are required.

Format your paper consistent with APA guidelines.

MKT 421 WEEK 4 Blue Ocean Strategy Paper