MKT 431 WEEK 1 LivePlan Opportunity

<span itemprop="name">MKT 431 WEEK 1 LivePlan Opportunity</span>

MKT 431 WEEK 1 LivePlan Opportunity

MKT 431 WEEK 1 LivePlan Opportunity

MKT 431 WEEK 1 LivePlan Opportunity

In this assignment, you will complete portions of the “Opportunity” chapter of your business plan.  Remember that you will be completing your business plan over the next two courses, so be sure to add enough depth, analysis, and research in this specific section to support the overall business plan. You should apply course concepts to all sections of your plan.

Login to your LivePlan account.

Select the Plan tab within LivePlan, and then select the “Opportunity” chapter on the left-hand side menu. The arrow to the right of the chapter will expand or contract the sections within the chapter.

Complete both parts of the “Problem & Solution” section: Problem Worth Solving and Our Solution.

Complete the two “Target Market” sections in the “Opportunity” chapter: Market Overview and Market Needs. In the Market Overview section, identify at least three potential target markets, being as detailed in describing these target markets as possible. Then identify the ONE target market out of the three potential target markets that is the best or most ideal to focus on when you start your business, and explain your reasoning. In the Market Needs section, explain what needs or wants your business idea would fulfill for that ONE ideal target market.

Click the “Download & Print” option at the top of the page.

Select the “Download as Doc” option and save a copy of your business plan.

Click the Assignment Files tab to submit your assignment as a Word document. MKT 431 WEEK 1 LivePlan Opportunity

MKT 431 WEEK 1 LivePlan Opportunity