MKT 443 WEEK 5 Newsjack Case Analysis
Resource: Page 385 of Ch. 22 in The New Rules of Marketing and PR.
Identify a newsjacking opportunity for an existing product or service, or research a successful newsjacking example.
Complete the following in 350 to 525 words:
- Summarize the relevant news item.
- Assess the organization’s connection to the news.
- Determine how the organization responded or describe an appropriate response to the proposed newsjacking opportunity.
- Analyze why this content is relevant to the chosen organization’s target persona.
- Referencing the curve on page 385 of Ch. 22 in The New Rules of Marketing and PR, determine the stage at which the organization responded (or should have responded).
- Analyze the results.
Format your assignment consistent with APA guidelines.
Click on the Assignment Files tab to submit your analysis.
MKT 443 WEEK 5 Newsjack Case Analysis
MKT 443 WEEK 5 Newsjack Case Analysis
Resource: Page 385 of Ch. 22 in The New Rules of Marketing and PR.
Identify a newsjacking opportunity for an existing product or service, or research a successful newsjacking example.
Complete the following in 350 to 525 words:
- Summarize the relevant news item.
- Assess the organization’s connection to the news.
- Determine how the organization responded or describe an appropriate response to the proposed newsjacking opportunity.
- Analyze why this content is relevant to the chosen organization’s target persona.
- Referencing the curve on page 385 of Ch. 22 in The New Rules of Marketing and PR, determine the stage at which the organization responded (or should have responded).
- Analyze the results.
Format your assignment consistent with APA guidelines.
Click on the Assignment Files tab to submit your analysis.
