MKT 444 WEEK 3 Hospitality Marketing Plan Phase 2

<span itemprop="name">MKT 444 WEEK 3 Hospitality Marketing Plan Phase 2</span>

MKT 444 WEEK 3 Hospitality Marketing Plan Phase 2

Resources: Hospitality Marketing Plan Phase 1, Marketing for Hospitality and Tourism, p. 71-72

Analyze and discuss your organization’s strengths, weaknesses, opportunities and threats.

Write a 1,050- to 1,400-word paper that includes the following:

  • The position of the chosen product or service
  • Descriptions of current competitors: including size, geographic positioning, and primary & secondary customer markets
  • Descriptions of future competitors: including origin, brand prominence, and where they will compete
  • Descriptions of where future competitors directly challenge the organization or jeopardize potential success of the new campaign
  • Identify expansion opportunities or limitations

Click the Assignment Files tab to submit your assignment.

Note: A compilation of the week 2, 3, and 4 Learning Team assignments will be submitted in Week 4.

 MKT 444 WEEK 3 Hospitality Marketing Plan Phase 2

 MKT 444 WEEK 3 Hospitality Marketing Plan Phase 2

Resources: Hospitality Marketing Plan Phase 1, Marketing for Hospitality and Tourism, p. 71-72

Analyze and discuss your organization’s strengths, weaknesses, opportunities and threats.

Write a 1,050- to 1,400-word paper that includes the following:

  • The position of the chosen product or service
  • Descriptions of current competitors: including size, geographic positioning, and primary & secondary customer markets
  • Descriptions of future competitors: including origin, brand prominence, and where they will compete
  • Descriptions of where future competitors directly challenge the organization or jeopardize potential success of the new campaign
  • Identify expansion opportunities or limitations

Click the Assignment Files tab to submit your assignment.

Note: A compilation of the week 2, 3, and 4 Learning Team assignments will be submitted in Week 4.

 MKT 444 WEEK 3 Hospitality Marketing Plan Phase 2