MKT 446 WEEK 4 Social Media Strategies and Metrics

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MKT 446 WEEK 4 Social Media Strategies and Metrics

MKT 446 WEEK 4 Social Media Strategies and Metrics

Resource: Google Semantic Search, Ch. 6

You are a consultant hired to evaluate the website of a company of your choice.

Write a 700- to 1,400-word analysis that addresses the following:

  • Analyze a company of your choice and study their social media presence.
  • Evaluate the social media strategies of your company.
    • What social media are they currently using?
    • Are they using it effectively?
    • What recommendations do you have to improve their social media and mobile presence?
    • Assess the matrixes they should be using to gauge customer interest, engagement, and interaction.

MKT 446 WEEK 4 Social Media Strategies and Metrics

MKT 446 WEEK 4 Social Media Strategies and Metrics