MKT 455 WEEK 5 Evaluation Activities

<span itemprop="name">MKT 455 WEEK 5 Evaluation Activities</span>

MKT 455 WEEK 5 Evaluation Activities

MKT 455 WEEK 5 Evaluation Activities

Read the case studies that are provided in each chapter of Marketing in the Moment, and select three case studies.

Write a 2-page summary for each case study that you have chosen.

Use your own evaluation (not the examples the author provides), and explain what you see as successful or what needs to be changed on the website.  You should evaluate cover design, segmentation, engagement, navigation, social media, content, etc.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 455 WEEK 5 Evaluation Activities

MKT 455 WEEK 5 Evaluation Activities