MKT 498 WEEK 2 Product and Market Identification

<span itemprop="name">MKT 498 WEEK 2 Product and Market Identification</span>

MKT 498 WEEK 2 Product and Market Identification

Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following:

  • Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment.
  • Select one of these products or services to use in the upcoming team assignments.

Write a 700-word paper in which you:

  • Identify the product or service
  • Determine potential target markets
  • Analyze the competitive advantage for the product/service related to current consumer buying trends.
  • Assess the existing marketing communications for the product/service.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 MKT 498 WEEK 2 Product and Market Identification

 MKT 498 WEEK 2 Product and Market Identification

Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following:

  • Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment.
  • Select one of these products or services to use in the upcoming team assignments.

Write a 700-word paper in which you:

  • Identify the product or service
  • Determine potential target markets
  • Analyze the competitive advantage for the product/service related to current consumer buying trends.
  • Assess the existing marketing communications for the product/service.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 MKT 498 WEEK 2 Product and Market Identification