MKT 593 WEEK 2 Environmental Analysis Worksheet

<span itemprop="name">MKT 593 WEEK 2 Environmental Analysis Worksheet</span>

MKT 593 WEEK 2 Environmental Analysis Worksheet

MKT 593 WEEK 2 Environmental Analysis Worksheet

MKT 593 WEEK 2 Environmental Analysis Worksheet

Choose a product for an environmental analysis. (This may or may not be your Week One choice.)

Research an environmental analysis for your selected product.

Complete the attached worksheet (in lieu of a 1,050- to 1,400-word paper) in which you include a descriptive analysis of the following:

  • The product
  • Main features of the product
  • Major benefits received by those using the product (How is it innovative?)
  • Current branding strategies
  • A description of pricing used at distribution levels and consumer levels
  • Target market
  • Demographic or psychographic profile
  • Identification of the overall market size
  • Distribution: the plan for distribution
  • Competitors
  • A definition of
  •   Competition
  •   Current market share
  •   Competitive marketing strategies
  •   Product attributes
  •   Promotion
  •   Pricing
  •   Services offered
  •   Distribution network
  • Discussion of strengths, weaknesses, and competitive trends
  • Financial analysis
  • Overall industry sales and market shares by segment and geographical region
  • Profitability analysis including projected revenues and expenses
  • Other factors, including:
  •   Trends
  •   Events
  • External conditions that may affect the product launch:
  •   Social
  •   Cultural
  •   Demographic
  •   Economic
  •   Technological
  •   Political
  •   Legal
  •   Regulatory
  • Ethical factors considered

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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MKT 593 WEEK 2 Environmental Analysis Worksheet

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